Director, B2C Growth Product Management

Posted 3 days agoViewed

View full description

💎 Seniority level: Director, 10+ years

📍 Location: United States

🔍 Industry: B2C SaaS

🏢 Company: Propelus

🗣️ Languages: English

⏳ Experience: 10+ years

🪄 Skills: LeadershipData AnalysisProduct ManagementUser Experience DesignCross-functional Team LeadershipSales experienceMarket ResearchStrategic thinkingCustomer SuccessSaaSBudget managementA/B testing

Requirements:

Proven track record (typically 10+ years) in product management, with a significant portion dedicated to leading growth initiatives in a B2C SaaS environment.
Expertise in a B2C subscription product line with a strong track record of growing subscribers, lowering churn and ensuring the customer experience is world-class.
Demonstrated success in defining and executing product-led growth strategies that resulted in substantial, measurable improvements in key metrics (e.g., user acquisition, conversion rates, activation, retention, ARR/MRR expansion).
Strong leadership experience (typically 5+ years), including building, managing, mentoring, and inspiring high-performing product management or growth teams.
Expertise in quantitative analysis, statistical concepts, A/B testing, experimentation design, and leveraging analytics platforms (e.g., Pendo, Amplitude, Google Analytics) and BI tools.
Exceptional strategic thinking, hypothesis generation, and complex problem-solving capabilities. Ability to translate high-level business goals into actionable growth strategies and tactics.
Deep understanding of the full customer lifecycle in a recurring revenue (SaaS) context.

Responsibilities:

Define, articulate, and champion Propelus's overarching product-led growth strategy, ensuring tight alignment with company objectives and market opportunities.
Direct and oversee strategies and initiatives across the complete customer journey – driving user acquisition, activation, engagement, retention, and monetization through continuous product optimization and experimentation.
Foster and lead a culture of deep data analysis, leveraging user behavior insights, funnel analysis, cohort analysis, and experimentation results to identify high-impact growth opportunities and inform strategic decisions.
Lead the strategy and operational framework for continuous, high-velocity experimentation (e.g., A/B/n testing, multivariate testing) to optimize the product experience, conversion rates, user onboarding, feature adoption, and overall customer journey.

Apply