Manager, Lifecycle Marketing (Acquisition)

Posted about 10 hours agoViewed

💎 Seniority level: Manager, 3+ years

📍 Location: US

💸 Salary: 125000.0 - 145000.0 USD per year

⏳ Experience: 3+ years

🪄 Skills: Project ManagementData AnalysisReportingCross-functional collaborationLead GenerationStrategic thinkingDigital MarketingCRMA/B testing

3+ years of experience building lead-generation and acquisition programs in lifecycle marketing channels—email marketing, lead-generation, and SMS. (Web push is a plus.)
Experience executing a growth strategy and optimizing performance in a fast-paced, high-growth environment.
Experience with a subscription-based company, leveraging lifecycle marketing to nurture, upsell, and cross-sell to prospective customers.
2+ years of experience driving acquisition lifecycle marketing in a direct-to-consumer role.
Experience with Iterable preferred.
Experience leveraging data to devise thoughtful tests and form a thoughtful strategy.

Support email and SMS acquisition efforts on seed.com and retail.
Optimize and scale our cross-sell initiatives in close collaboration with the Senior Manager of Lifecycle Marketing, Acquisition.
Work with a cross-functional team to strategize and execute lifecycle marketing initiatives for new products and sales channels.
Use emerging insights to recommend and execute new initiatives and programs.
Monitor and report on core KPIs to identify areas for improvement.
Monitor performance data and trends to inform the team.
Work to support key business goals (margin, revenue, average order value, etc) through strategic choices made for our email programs.
Collaborate with Brand, Product, CX, Engineering, and more to optimize processes and bring efficiencies to our Lifecycle Marketing Team.