User Acquisition Lead (Promova)

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Requirements:

• Experience as a UAM on projects with over $1M monthly ad spend.
• Hands-on experience with Meta, TikTok, and Snapchat.
• Strong analytical skills, with the ability to form hypotheses and draw data-driven conclusions.
• Excellent communication skills and the ability to achieve results constructively.
• Proficiency in Google Sheets, Tableau, and Amplitude.
• English level: Upper-Intermediate or higher.
• A marketing mindset and an understanding of user psychology (what captures attention and drives desired actions).
• Flexibility and adaptability to shifting priorities and focus areas.
• Experience in web-based user acquisition.

Responsibilities:

• Develop the paid user acquisition direction via Paid Social (Meta, TikTok, Snapchat, Pinterest, Twitter, etc.), lead this area at Promova, and be a visionary for changes and improvements.
• Manage the priorities of the User Acquisition Managers (UAMs) team, coordinate their work, and synchronize efforts with other departments (creative, product marketing, development, design, etc.).
• Lead goal-setting for the UAM team, which is one of the core components of business-level planning.
• Hire, mentor, and manage the performance of the User Acquisition Managers team.
• Automate team operations using in-house and third-party tools.
• Organize the testing process for various creatives, geos, settings, and campaign types, moving them from testing to scaling stages.
• Analyze and track the performance of advertising campaigns, identifying growth opportunities.
• Build strong partnerships with client support teams at advertising platforms.