CRM / Email Marketing Specialist (Promova)

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Requirements:

• 1+ year of experience in CRM/email marketing
• Experience working with email campaigns (mobile push, app inbox, and in-app experience are big pluses).
• Basic skills in creating and editing emails and push notifications.
• Experience working with any ESP (Customer.io, Reteno, eSputnik is a big advantage).
• Ability to analyze CR/OR/CTR metrics.
• Knowledge of CAN-SPAM, GDPR, and CCPA compliance requirements.
• Understanding of audience segmentation principles.
• Knowledge of IP and domain reputation management.
• Ability to generate and validate hypotheses.
• English level B2.

Responsibilities:

• Creating and launching direct campaigns through the following channels: email, mobile push, app inbox, and in-app.
• Improving conversion rates across these channels.
• Tracking channel performance and preparing reports on the effectiveness of marketing campaigns.
• Analyzing user behavior to develop new campaigns and generate hypotheses for automation.
• Collaborating with creative marketers, designers, and product teams to launch new automated and manual campaigns.