Director of Demand Generation

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Requirements:

• 5–8 years of experience in B2B demand generation, ideally in SaaS or healthtech
• Deep experience running ABM and full-funnel programs across SMB, mid-market, and enterprise segments
• Strong command of Martech (HubSpot, Webflow, paid media platforms, analytics tools)
• Experience managing internal teams and external agency partners
• Data-driven mindset with the ability to forecast, track, and report on performance

Responsibilities:

• Own the demand generation strategy across SMB, mid-market, and enterprise segments by developing and executing multi-channel campaigns that consistently deliver qualified pipeline.
• Lead a high-impact field marketing and events program, supporting 30+ events annually. Drive strategy, pre- and post-event activation, and field alignment to maximize brand visibility and pipeline contribution.
• Partner with Product Marketing and Content to translate messaging into high-performing campaigns with clear calls to action and measurable goals.
• Build and manage a small but mighty team, while overseeing external partners including our Webflow agency (Paper Tiger), paid media vendors, and marketing operations consultants to ensure seamless execution and performance.
• Treat the website as a key growth lever by leading its roadmap, driving updates, and optimizing for conversion to turn traffic into pipeline.
• Continuously test and refine campaign performance through A/B testing, segmentation, and cadence tuning to improve engagement and conversion across channels.
• Track and report on campaign and funnel performance, using data to assess effectiveness, influence strategy, and demonstrate ROI.
• Work closely with SalesOps/RevOps to ensure clean lead handoff, visibility into funnel health, and accurate closed-loop reporting.
• Lead go-to-market programs to break into and grow new verticals with a repeatable, scalable playbook
• Build and manage a high-performing team,, while overseeing external partners including our website agency, paid media vendors, and marketing operations consultants to ensure seamless execution and performance.