Proven track record in managing influencer marketing campaigns and executing social media strategies that drive brand awareness and engagement.
Understanding of regulations related to social media and influencer marketing in relevant industries.
Data-driven mindset with ability to analyze campaign performance data, track KPIs, and provide insights to improve ongoing strategies.
Strong people management skills, including coaching, performance reviews, and day-to-day team oversight.
Ability to manage multiple priorities in a fast-paced, dynamic environment.
Excellent communication, leadership, and collaboration skills.
Responsibilities:
Support the development of influencer strategies for clients, ensuring campaigns align with client goals and brand objectives to drive long-term value for clients and company.
Oversee client communications to ensure strategic alignment and maintain strong relationships to understand business goals and objectives.
Oversee multiple influencer campaigns from conception through execution and reporting.
Lead the strategic direction of influencer marketing programs, including identifying, vetting, and managing relationships with relevant influencers.
Work closely with Social, Strategy, Marketing, Creator Success, Sales, Product and Paid Media teams to ensure seamless execution and delivery.
Ensure full compliance with relevant industry regulations across all social media and influencer activities.
Monitor campaign performance and track key metrics.
Stay informed on emerging social media trends, platforms, and technologies.
Manage and mentor direct reports, ensuring they have the support and guidance needed to succeed in their roles.
Contribute to business development efforts by assisting in RFP responses.