Account Manager, Performance Marketing

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Requirements:

• Bachelor's degree in marketing, business, or a related field. (Preferred)
• 2-4 years experience in influencer marketing and affiliate marketing, preferably in a similar role.
• Prior experience in an agency or talent management role/environment.
• Experience working with industry-relevant influencer and social media management platform (examples: Later, CreatorIQ, Influential, Captiv8, Sprout Social)
• Innovative and strategic thinker with proven ability to develop creative solutions that drive successful campaigns and initiatives.
• Excellent communication and interpersonal skills.
• Ability to work with industry-relevant influencer management platforms
• Data-driven mindset with the ability to analyze campaign performance.
• Proficiency in marketing analytics and tracking tools.
• Strong strategic negotiation and contract management skills.
• Familiarity with relevant industry trends and emerging platforms.
• Strong organizational and project management skills.
• Strong knowledge in Google Suite
• Ability to assume responsibility & exercise good judgment when making decisions within the scope of the position.
• Ability to perform the job safely & with respect for others, including within brand safety guidelines and in accordance with FTC standards

Responsibilities:

• Identify, research, and recruit suitable influencers and content creators for brand collaborations and partnerships.
• Negotiate and manage influencer contracts, budgets, and deliverables.
• Develop creative campaign concepts and strategies that align with brand values and goals.
• Provide influencers with guidance, assets, and support to create high-quality content.
• Monitor and analyze influencer performance, engagement metrics, and ROI.
• Maintain positive relationships with clients and internal teams, acting as their main point of contact.
• Manage relationships with affiliate partners, networks, and publishers.
• Create and optimize affiliate marketing programs to drive traffic and sales.
• Measure the effectiveness of affiliate campaigns.
• Monitor affiliate performance, commissions, and payouts.
• Develop promotional materials and assets for affiliate partners.
• Work collaboratively with Account Coordinators and other support staff to execute full-scale campaigns end-to-end.
• Monitor campaign budgets and allocate resources effectively to maximize ROI.
• Implement tracking mechanisms to measure the success of campaigns.
• Regularly analyze and report on campaign performance, adjusting strategies as needed.
• Ensure compliance with relevant regulations and industry standards.
• Foster strong relationships with influencers, affiliates, and partners.
• Provide timely communication and support to address inquiries and concerns.
• Identify opportunities for collaboration and partnership growth.
• Resolve conflicts and issues that may arise during campaigns.
• Any other duties assigned by management