UX Designer (Full-Stack Designer)

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Requirements:

• Minimum of 5+ years in UX/UI design with a strong portfolio showcasing end-to-end project execution.
• Deep understanding of UX principles, user journey mapping, conversion optimization, and responsive design.
• Strong portfolio demonstrating high-quality, scalable design work and innovative problem-solving.
• Experience in e-commerce or health tech industries.
• Proficiency in Figma, Adobe Creative Suite, and other design tools.
• Solid understanding and experience designing within various CMS platforms (e.g., WordPress, Contentful, Fastr, Builder.io) and marketing technology systems.
• Strong knowledge of Design Systems, Pattern and Component Libraries.
• Knowledge of accessibility standards (WCAG) and inclusive design practices.
• Experience with project management tools like Jira or Monday.
• Knowledge of A/B testing tools and data-driven design decisions.

Responsibilities:

• Lead the complete design process from user research and ideation through wireframing, prototyping, and visual design.
• Design and optimize user experiences for both eCommerce customers and internal users across MarTech, CMS, and operational platforms.
• Conduct user research to identify customer pain points and behaviors, translating insights into actionable strategies and iterating based on usability testing and data analysis.
• Develop detailed user journey maps to pinpoint opportunities for optimization and enhance experiences across multiple touchpoints.
• Produce wireframes, prototypes, and high-fidelity UI designs optimized for usability and visual appeal across desktop, mobile, and app platforms.
• Collaborate with stakeholders to validate designs through structured UAT, ensuring alignment with user needs and business objectives.
• Work closely with product managers, engineers, marketers, and other stakeholders to align design solutions with business goals, clearly communicating design decisions and advocating for user-centered approaches.
• Maintain adherence to brand guidelines while driving innovation in visual identity across digital platforms.
• Actively participate in Agile/Scrum workflows to prioritize tasks and deliver iterative improvements.