B2B Marketing Lead

Posted 3 days agoViewed

💎 Seniority level: Lead, 6-8 years

📍 Location: US

🔍 Industry: Marketing, Health & Wellness, Advertising

🏢 Company: MyFitnessPal👥 51-100💰 $18,000,000 Series A almost 12 years agoPersonal Health Nutrition Fitness Apps Wellness Health Care Quantified Self

🗣️ Languages: English

⏳ Experience: 6-8 years

🪄 Skills: Project ManagementWritten communicationVerbal communicationClient relationship managementCross-functional collaborationSales experienceMarketingLead GenerationDigital Marketing

Requirements:

6-8 years of experience in Brand Marketing, B2B marketing, sales enablement, or partnerships marketing—ideally within a tech, health & wellness, or advertising environment.
Experience creating marketing toolkits, advertiser creative, or sales collateral.
Strong project management skills and attention to detail.
Excellent written and verbal communication skills; able to distill complex ideas into clear, compelling messaging.
Ability to work cross-functionally and manage multiple stakeholder needs.

Responsibilities:

Own and update advertising specs documentation.
Partner with the sales team to understand client needs and craft custom marketing playbooks or creative guidance as needed.
Identify new marketing placement options that can deliver value to Advertisers and be monetized.
Serve as the main marketing point of contact for advertisers post-contract.
Guide advertisers through the asset submission process, ensuring creatives meet platform specs and brand guidelines.
Provide creative feedback and collaborate with internal teams (ad operations, design) to get campaigns ready for launch, and ensure all materials align with brand standards.
Work closely with the Partnerships team to build scalable toolkits, onboarding materials, landing pages, and educational collateral for strategic partners.
Create co-branded or white-labeled marketing assets partners can use to promote MyFitnessPal to their employees or customers.
Ensure all materials align with brand standards and drive key business objectives.
Identify opportunities to increase engagement and value for the partner, e.g. Brand Challenges, Social Collabs.
Create and maintain the Marketing sections of sales toolkits, one-pagers, and pitch decks to support the Ad and Partnerships teams in communicating MyFitnessPal’s unique value proposition.
Plan Marketing events to enable lead generation, e.g. conferences, expos.
Work with the content team to surface existing and upcoming opportunities for Ads and Partnerships.
Collaborate across Marketing teams, Product, and Legal to ensure consistency and compliance across all external-facing B2B materials.
Collect feedback from Sales and Partnerships teams to continuously optimize resources and improve the partner experience.

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