Apply📍 United States, Canada
🧭 Full-Time
🔍 Healthcare, Life Sciences, Pharmaceuticals
- Bachelor's degree in marketing, business, or a related field
- Ability to learn marketing automation platforms and analytics tools
- Excellent communication, project management, and teamwork skills
- A strong bias to action and sense of curiosity; a keen eye for creative that gets results.
- A strong growth mindset
- Draft social media content for paid ads. Creative ideation based on extensive consumer and competitor research.
- Develop and manage organic content strategy.
- Execute acquisition and reactivation marketing strategies
- Optimize the conversion funnel to improve user engagement and increase conversion rates. Understand where and when to place ads to maximize their effectiveness, optimizing for different media channels and platforms.
- Identify and segment target audiences using market research and customer insights to optimize messaging and campaign performance.
- Monitor, analyze, and report on campaign performance and KPIs, utilizing analytics tools and customer data to refine and optimize acquisition marketing strategies.
- Design, execute, and analyze A/B tests to optimize messaging, creative, targeting, and channel selection, driving continuous improvement in acquisition marketing performance.
- Stay informed about industry trends, competitor strategies, and emerging marketing technologies to ensure that acquisition marketing efforts remain current and effective.
- Ensure that all acquisition marketing campaigns adhere to industry regulations, company policies, and brand guidelines by maintaining compliance and brand alignment.
- Perform other duties as assigned, demonstrating flexibility and adaptability to meet the dynamic needs of the organization
Google AnalyticsContent creationSEOMarket ResearchDigital MarketingA/B testing
Posted 7 months ago
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