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Digital Marketing Associate

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📍 Mexico

🧭 Contract

🔍 Marketing

  • Strong working knowledge of - or the ability to quickly become proficient with - tools and programs including but not limited to: AdRoll, Google AdWords, Google Analytics, Google Search Console, Keyword Planner Tool, Bing Paid Ads, Data Studio, MS Office & Google Suite, Hubspot, Eloqua, Pardot, SEMRush, Ahrefs, Clearscope, Marketo, Wordpress.
  • This role must be highly fluent in English.
  • Excellent communication skills (via video phone, email, and in-person).
  • The ability to work at a computer during standard working hours.
  • Ability to read, interpret, and verify data from multiple formats.
  • Ability to work independently on projects.
  • The ability to quickly learn and utilize new software.
  • Strong analytical and problem-solving skills.
  • Experience with end-user training and support.
  • The ability to meet scheduled and proposed deadlines.
  • Comfort with and mastery of (or ability to quickly learn) spreadsheet formats (Google Sheets, Excel).
  • Comfort and skill with formatting professional presentations and reports in MS Power Point and Google Slides.
  • Conducting specific and industry-leading research to inform our client strategies. This work would include (but not be limited to) keyword research and competitor analysis.
  • Packaging research to inform the work done by our strategy and production teams
  • Creating digestible, compelling, and data-driven reports that provide internal teams and clients with insight into progress and strategy.
  • Assisting our Content Marketing Strategists and Email, PPC, UX and SEO experts with requested data that will inform strategies and results.
  • Supporting client link-building strategies
  • Conducting technical SEO reporting and analysis
  • Creating, reviewing and inputting meta data
  • Conducting and creating comprehensive site health audits and reports.
  • Executing other independent tasks and custom projects that may be assigned.
  • Working in CRMs, such as Wordpress, to build out pages, templates or complete other assigned tasks.

Data AnalysisGoogle AnalyticsContent creationMicrosoft ExcelSEOMS OfficeResearchReportingClient relationship managementDigital MarketingCRMWordPress

Posted 8 days ago
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🔍 Marketing

  • Expert, active user of multiple social platforms such as X, TikTok, Facebook, and Instagram
  • 2+ years managing active corporate/brand social media accounts (or a high-profile personal account)
  • 2+ years managing digital ads on social or other platforms
  • Strong understanding and appreciation of economics, especially the approaches typical on MarginalRevolution.com
  • Create a social media presence from scratch for the new Econ Nerds brand:
  • Create original posts to drive engagement and build the audience:
  • Support and upgrade the existing MRU social media presence
  • Report on each brand’s social performance using social platforms’ native analytics or other tools
  • Manage Econ Nerds and MRU advertising on social and other platforms
Posted 2 months ago
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📍 United States, Canada

🧭 Full-Time

🔍 Healthcare, Life Sciences, Pharmaceuticals

  • Bachelor's degree in marketing, business, or a related field
  • Ability to learn marketing automation platforms and analytics tools
  • Excellent communication, project management, and teamwork skills
  • A strong bias to action and sense of curiosity; a keen eye for creative that gets results.
  • A strong growth mindset
  • Draft social media content for paid ads. Creative ideation based on extensive consumer and competitor research.
  • Develop and manage organic content strategy.
  • Execute acquisition and reactivation marketing strategies
  • Optimize the conversion funnel to improve user engagement and increase conversion rates. Understand where and when to place ads to maximize their effectiveness, optimizing for different media channels and platforms.
  • Identify and segment target audiences using market research and customer insights to optimize messaging and campaign performance.
  • Monitor, analyze, and report on campaign performance and KPIs, utilizing analytics tools and customer data to refine and optimize acquisition marketing strategies.
  • Design, execute, and analyze A/B tests to optimize messaging, creative, targeting, and channel selection, driving continuous improvement in acquisition marketing performance.
  • Stay informed about industry trends, competitor strategies, and emerging marketing technologies to ensure that acquisition marketing efforts remain current and effective.
  • Ensure that all acquisition marketing campaigns adhere to industry regulations, company policies, and brand guidelines by maintaining compliance and brand alignment.
  • Perform other duties as assigned, demonstrating flexibility and adaptability to meet the dynamic needs of the organization

Google AnalyticsContent creationSEOMarket ResearchDigital MarketingA/B testing

Posted 7 months ago
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