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Director of Platform Operations

Posted 4 days agoViewed

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💎 Seniority level: Director, 10+ years

📍 Location: United States, PST

🔍 Industry: ECommerce

🏢 Company: Birdy Grey👥 51-100💰 Seed almost 6 years agoE-CommerceWeddingFashion

⏳ Experience: 10+ years

🪄 Skills: SQLData AnalysisGoogle AnalyticsSEOData visualizationData modelingA/B testing

Requirements:
  • 10+ years of retail e-commerce and digital operations experience, with experience at a DTC/CPG/ecomm startup (bridal/apparel a plus!)
  • Deep knowledge of and experience working with PLM, PIM, DAM, ERPs, OMS, and CMS systems
  • Experience driving Product Lifecycle Management and E2E digital commerce orchestration (inline + 3PP)
  • Experience working with Product Master, PIM solutions, SKU management, and automation of related processes and workflows
  • Proven track record of successfully delivering on a brand/merch strategy and driving revenue growth in a high-growth environment
  • Experience leading teams of in-house digital experts and external production vendors to produce high-quality, timely deliverables
  • Ability to effectively influence, build trust, and collaborate cross-functionally; strong verbal and written communication skills
  • Demonstrated ability to lead multiple projects simultaneously, with ability to pivot as needed
  • Strong understanding of eCommerce platforms, applications, and analytics tools
  • Experience with A/B testing and optimization techniques
  • Strong proficiency in data analysis and visualization tools (e.g., Excel, Google Analytics, Looker)
  • Familiarity with SEO principles and their application to site merchandising
Responsibilities:
  • Create detailed business/product requirements to drive change management and implementation of a tech enabled commerce engine (PLM, Master Data, PIM, DAM)
  • Drive comprehensive site merchandising strategy and product lifecycle management across all digital commerce platforms
  • Oversee new product launches and activations; ensure PDPs and PLPs are optimized for conversion
  • Own weekly reporting of traffic, funnel, and sales KPIs, identifying root causes and developing actionable strategies for improvement
  • Obsess over consumer funnels and the digital consumer journey, partnering closely with cross-functional teams to optimize performance
  • Manage onsite content updates, including building PLPs, marketing landing pages, and other brand pages using CMS tools
  • Business owner of the PIM system and web operations planning ecosystem
  • Coordinate cross-functionally to create and implement seasonal merchandising plans aligned with marketing strategies
  • Lead QA processes across PDPs, PLPs, and Marketing landing pages
  • Own weekly reporting of traffic, funnel, and sales KPIs; use data to identify root causes and opportunities, then develop action plans to address them
  • Collaborate with merch to review inventory reports weekly and prioritize products based on inventory levels, performance, and seasonal themes
  • Leverage website analytics to improve conversion metrics and optimize consumer journey
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