Head of Digital

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Requirements:

• Minimum 5 years of experience in senior digital roles within advertising, e-commerce, or IT environments.
• Demonstrated expertise in paid media, SEO, influencer marketing, CRM, and analytics.
• Strong leadership and project management skills with the ability to manage remote, multi-disciplinary teams.
• Proven success in designing and executing integrated digital marketing campaigns.
• Deep understanding of customer acquisition, retention, and funnel optimization across B2B and B2C models.

Responsibilities:

• Oversee the full digital function (Social, Influencer, SEO, Paid Media, CRM), ensuring strategic alignment with business goals.
• Develop and launch integrated, multi-channel campaigns across e-commerce, advertising, and IT platforms, ensuring performance, consistency, and brand alignment.
• Lead technical and content SEO strategies, manage paid search (Google, Bing, social), and optimize campaigns through data-driven insights and A/B testing.
• Direct social media and influencer campaigns, from content strategy to performance tracking, ensuring relevance, engagement, and reach.
• Optimize email, SMS, and CRM strategies for audience segmentation, personalization, and conversion, ensuring data accuracy and compliance.
• Set KPIs, track metrics, and deliver actionable insights to optimize digital performance and ROI across all platforms.
• Act as a strategic partner to clients and internal teams, presenting results and recommending digital growth opportunities.

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