Marketing Operations Specialist P3

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Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 3-5 years of experience in campaign operations, marketing operations, or project management
• Experience building automated and complex campaign programs from inception to completion (e.g., lead nurtures, customer lifecycle nurtures, audience segmentation,  wo rkflow automations)
• Strong competency in marketing automation (Marketo preferred)
• Proven ability to manage multiple projects simultaneously in a fast paced environment

Responsibilities:

• Collaborate with stakeholders to develop campaign strategies, timelines, and objectives
• Build, test and execute marketing campaigns across various platforms
• Prioritize, track and document campaign request updates via project management software (Jira)
• Optimize internal processes to improve efficiency and reduce bottlenecks
• Resolve roadblocks and issues as needed to meet campaign goals
• Identify and recommend improvements based on campaign performance insights