Customer and Partner Marketing Manager

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Requirements:

• Software user engagement programs
• Marketing campaign planning and execution
• Hubspot Marketing and CRM
• Email marketing
• Account management or partner management
• Conference exhibition participation
• Copywriting and editing
• Project Management
• Web content management (Webflow) and basic CSS & HTML

Responsibilities:

• Develop and execute customer marketing programs to increase product adoption, growth, and retention.
• Create and manage customer advocacy programs, including referrals, testimonials, and case studies.
• Partner with content marketing to develop customer-focused content, such as blog posts, whitepapers, and social media campaigns.
• Provide customer feedback to product management to inform product enhancements and development.
• Engage community members in our Facebook group and other channels.
• Manage key partner relationships and their deliverables.
• Coordinate emails, webinars, events, and other commitments with partners.
• Update website landing pages.
• Write and edit copy and content for partners.
• Manage all aspects of company conference/trade show participation, including logistics, materials, and booth setup.
• Determine appropriate quantities of marketing materials and promotional items for each event.
• Develop booth activations to drive attendee engagement.
• Coordinate the shipment and timely delivery of booth materials.
• Liaise with event organizers and vendors to confirm logistics, deadlines, and requirements.
• Work with assigned staff to ensure a professional and engaging presence.
• Collaborate with sales, customer success, and product teams to align ‌priorities and processes.
• Contribute across the company as needed, sharing knowledge and skills.