Senior Account Manager, Paid Amplification

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Requirements:

• 5+ years of experience in paid media buying, digital advertising, or performance marketing.
• Demonstrated expertise managing campaigns across Meta, YouTube Ads, LinkedIn Ads, and TikTok.
• Proven track record of driving results for B2B and/or B2C clients using paid social strategies.
• Strong analytical skills with experience translating data into compelling narratives and recommendations.
• Excellent client-facing communication and presentation skills.
• Proficiency in Excel, Google Sheets, and media planning/reporting tools.

Responsibilities:

• Serve as the strategic lead for multiple clients, owning campaign planning, budget allocation, and performance outcomes across paid media platforms.
• Act as the primary point of contact for clients, delivering high-level insights, strategic guidance, and proactive communication.
• Develop media strategies aligned with client goals, ensuring campaigns are optimized for performance, scalability, and efficiency.
• Oversee the setup, execution, and optimization of complex campaigns across Meta, LinkedIn, YouTube, and TikTok.
• Ensure best-in-class media buying practices including audience targeting, creative testing, bid strategy, and measurement frameworks.
• Analyze campaign performance and translate findings into actionable insights and strategies.
• Lead performance reporting efforts and confidently present results to clients, including optimization plans and quarterly business reviews.
• Partner with the Director of Paid Amplification to help shape department best practices and mentor junior team members.