Director, Corporate Marketing

Posted 7 days agoViewed

💎 Seniority level: Director, 10+ years

💸 Salary: 130000.0 - 160000.0 USD per year

🔍 Industry: Renewable Energy

🏢 Company: ConnectDER👥 11-50💰 $35,000,000 Series D 6 months agoElectrical Distribution Solar Energy Management Power Grid

🗣️ Languages: English

⏳ Experience: 10+ years

Requirements:

10+ years of experience in corporate or growth marketing, with at least 3 years in a leadership role within the US residential renewable energy space

Experience driving brand adoption in the residential clean energy space (DERs, solar, batteries, EV’s, Charging/EVSE’s) through the rapid opening of new geographic markets

Experience developing and executing brand, content, and performance marketing strategies specifically to solar and EV brand partners, OEMs, distributors, installers, and electrical contractors/electricians

Experience executing campaigns to aggregate demand and influence decision maker behavior.

Proven ability to manage marketing budgets, digital tools, and external partners

Strong writing and storytelling skills with a portfolio of digital content

Experience with tools like Ohm Analytics, Hubspot, WordPress, Adobe Creative Suite, Google Analytics

Demonstrable track record of success in fast-paced startup settings in a dynamic environment

Responsibilities:

Own and define our marketing strategy, with goals, budget, and priorities aligned with significant company growth targets

Quickly drive development of our brand voice and identity bringing it to life across digital platforms, content, events, and campaigns backed by success analytics

Lead the execution of digital campaigns, email marketing, SEO/SEM, social, and lead gen efforts

Manage and evolve our online presence from the corporate website to social media and partner channels

Create compelling content and collateral to support sales and business development, including case studies, thought leadership, and training materials

Run point on PR and co-branded external partners, including agencies, website developers, and event managers

Measure what matters with marketing analytics and reporting to the VP, Sales & Marketing and executive leadership team

Grow the team as needed, coaching and supporting two direct reports (Senior Digital Marketing Manager and Marketing & Events Coordinator)

Coordinate and represent ConnectDER at industry events, conferences, and thought leadership opportunities

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