Sr. Director of Marketing

Posted 8 days agoViewed

💎 Seniority level: Director, 10+ years

📍 Location: United States

🔍 Industry: Financial Services

🏢 Company: Builders Capital👥 101-250 Real Estate Investment Consulting Financial Services Real Estate

🗣️ Languages: English

⏳ Experience: 10+ years

Requirements:

10+ years of progressive marketing experience, with a proven track record of success in a leadership role, ideally within the financial services or real estate construction sectors.

Expertise in developing and executing integrated marketing strategies across multiple channels.

Proficiency in digital marketing tools and platforms, including marketing automation, CRM, and analytics.

Proven experience managing and developing a marketing team.

Strong analytical and problem-solving skills, with a data-driven approach to decision-making.

Excellent communication, presentation, and interpersonal skills.

Demonstrated experience in managing a marketing budget and delivering measurable results.

Ability to thrive in a fast-paced and dynamic environment.

Strong understanding of the residential construction lending market and customer base (professional homebuilders) a plus!

Responsibilities:

Develop and implement a comprehensive marketing strategy aligned with the Builders Capital business objectives and overall company goals within the construction lending sector.

Define and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.

Conduct thorough market research and competitive analysis, specifically within the construction lending market, to identify opportunities and inform strategic decisions.

Establish and monitor key performance indicators (KPIs) to measure marketing effectiveness and drive continuous improvement.

Build, lead, mentor, and develop a high-performing marketing team, fostering a collaborative and innovative environment.

Delegate tasks, provide constructive feedback, and ensure team members meet individual and team goals.

Conduct regular team meetings and performance reviews.

Identify training and development opportunities for team members.

Define and maintain the brand identity and positioning for Builders Capital within the broader Builders Capital brand, ensuring alignment with the residential construction lending market.

Ensure consistent brand messaging and experience across all marketing channels.

Develop and execute brand awareness campaigns to enhance market presence and recognition within the target sectors.

Develop and execute integrated marketing campaigns to generate qualified leads and drive sales growth, specifically targeting professional homebuilders.

Utilize a variety of marketing channels, including digital marketing, content marketing, industry events, and strategic partnerships, relevant to the construction lending industry.

Work closely with cross-functional team members to optimize lead management and conversion.

Work closely with the sales team to ensure lead quality and sales alignment.

Develop and execute a robust digital marketing strategy, including SEO, SEM, social media, and email marketing, tailored to the professional homebuilder audience.

Create and manage engaging content across various platforms to attract and retain target audiences within the construction lending sector.

Analyze website traffic and digital marketing performance to optimize campaigns and improve ROI.

Provide regular reports and analysis on marketing performance, market trends, and competitive activity, with a specific focus on the residential construction lending landscape.

Use data to inform strategic decisions and optimize marketing initiatives.

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