Manager, B2B Marketing Technology & Operations (Remote)

Posted 8 days agoViewed

💎 Seniority level: Manager, 5+ years

💸 Salary: 121000.0 - 166000.0 USD per year

🔍 Industry: B2B Marketing Technology & Operations

🏢 Company: ezCater, Inc

🗣️ Languages: English

⏳ Experience: 5+ years

Requirements:

5+ years of experience in B2B Marketing Operations, Demand Gen Operations, or Revenue Operations roles.

Prior experience in coaching and mentoring others. Formal management experience is a plus.

Deep Experience with quarterly/project/sprint prioritization and planning.

Deep expertise in HubSpot Marketing Hub (campaigns, workflows, lead scoring, lead routing) and Salesforce Sales Cloud (lead management, opportunity stages, reporting).

Hands-on experience with Customer Data Platforms (e.g., ActionIQ, Segment, Rudderstack, or similar).

Strong technical proficiency in marketing automation, data integrations, APIs, and marketing analytics.

Experience building end-to-end lead management systems (capture → nurture → handoff → recycle) that drive revenue.

Familiarity with data governance, data hygiene best practices, and CRM/CDP data enrichment.

A mindset of continuous improvement, testing, learning, and iteration.

Excellent cross-functional communication skills; ability to translate between technical and non-technical stakeholders.

Experience working in high-growth SaaS, marketplace, or tech-driven environments preferred.

Bonus: Familiarity with ABM platforms, event tracking (Rudderstack, Chilipiper, etc.), or predictive lead scoring models.

Responsibilities:

Lead B2B Marketing Operations for Demand (Enterprise Sales/Corporate Solutions) and Supply (Partner Acquisition) marketing teams.

Manage a small team of Marketing Technology and Operations associates.

Own and optimize marketing automation workflows, lead scoring models, campaign operations, and reporting inside HubSpot Marketing Hub and Salesforce Sales Cloud.

Implement and maintain integration strategies between HubSpot, Salesforce, CDP, and additional MarTech tools to ensure clean data flow and a 360° view of the customer.

Partner with Demand Marketing, Supply Marketing, Sales Operations and Sales teams to design, implement, and optimize GTM programs that drive qualified leads, nurture pipelines, and accelerate deal velocity.

Enable increases to qualified lead volume and sales pipeline by enhancing lead generation strategies and optimizing account-based marketing (ABM) programs for Corporate Solutions (Demand) and Catering Partners (Supply) Marketing.

Develop scalable, automated processes for campaign execution, lead management, data enrichment, and reporting.

Drive experimentation frameworks, A/B testing, and optimization initiatives across inbound and outbound channels.

Ensure marketing attribution models are accurate and evolve to reflect multi-touch journeys, supporting insight into pipeline performance and marketing ROI.

Manage vendor relationships (e.g., marketing automation tools, data providers, enrichment tools) and oversee platform health, hygiene, and governance.

Collaborate with Sales Ops teams to ensure seamless handoffs between marketing and sales and shared metrics of success.

Serve as a strategic advisor to marketing leadership on operational improvements, GTM technical architecture, and new tool evaluations.

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