Associate Partner Marketing Manager

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Requirements:

• Bachelor's degree in Marketing, Communications, or related field.
• 4 years of experience building and managing partner marketing programs.
• Thorough understanding of partner funding buckets, including MDF/BDF, and how to acquire, process, and access funding.
• A successful track record of developing partner lead pipeline through social and email campaigns, webinars, industry events, roundtables, and other creative programs.
• Experience in standing up vertical industry marketing initiatives.
• Strong organizational, program and project management skills, and ability to handle multiple priorities at one time.
• Proven track record of delivering desired outcomes on time and within budget.
• Experience in IT infrastructure outsourcing and managed cloud services industries.
• Assertive and proactive approach.
• Strong desire to succeed.
• Understanding of large technology organizations.

Responsibilities:

• Creating and managing annual partner marketing plans, including building plans and budgets and leading execution, tracking, reporting and replanning of partner marketing initiatives, events and tactics.
• Crafting joint value propositions, pitch decks, partner landing pages, case studies, blog posts, win wires and other partner specific content.
• Developing and managing partner marketing campaigns that create partnership awareness, net-new sales pipeline and support closing deals. This includes management of email marketing, content syndication, webinars, marketing automation, account-based marketing, content creation, and social media engagement.
• Managing partner campaigns and event budgets and funding process for your partners, incorporating MDF, BDF and other applicable funding buckets.
• Establishing and maintaining key marketing peer relationships with partners through cadence.
• Collaborating and supporting partner alliance managers to achieve shared demand gen goals.
• Keeping pulse on market trends and identifying new and innovative strategies to GTM with the partners you manage and quickly integrating into your marketing plans.