Email (and SMS) Marketing Lead (with Klaviyo expertise) - Food Tech Company

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Requirements:

• Significant experience in email/lifecycle marketing, ideally at a consumer health, wellness, or e-commerce brand.
• Native-level English fluency and an exceptional grasp of American culture, humor, and lifestyle references—our customers need to feel seen.
• Advanced Klaviyo skills—flows, automation, reporting, conditional content, list hygiene, etc.
• Fluent in Figma, with a strong eye for design and layout across devices.
• Copywriting chops—you can write with warmth, clarity, and conversion in mind.
• Analytical mindset—comfortable pulling and interpreting performance data and driving tests.
• A customer-first mindset and a genuine curiosity about gut health, food intolerances, and how people live with them.
• Ability to move fast, own projects, and work across disciplines (this is not a narrow role—bring your full-stack marketer hat).

Responsibilities:

• Own strategy and execution of all email and SMS marketing (campaigns + flows) to drive acquisition, retention, and upsell.
• Manage Klaviyo like a pro: flows, list hygiene, segmentation, conditional logic, deliverability monitoring, analytics.
• Design and build email templates in Klaviyo and Figma, ensuring a clean, branded, conversion-driven experience.
• Write or collaborate on copy that’s scientifically credible, emotionally resonant, regulatorily compliant, and always in the FODZYME tone.
• Expand SMS marketing from near-zero into a high-impact lifecycle channel (flows + campaigns).
• Analyze performance metrics (open rates, CTR, conversion, LTV impact) and translate into actionable insights.
• Coordinate cross-functionally with growth, creative, and CX to make sure emails/SMS integrate into broader strategy.
• Test everything—subject lines, CTAs, send times, segments, designs—and keep iterating to drive better outcomes.
• Deeply understand our customer—people with gut sensitivities and food anxiety—and make every message feel like it gets them.