Content Strategist & Copywriter

Posted 10 days agoViewed

💎 Seniority level: Senior, 5-7 years

💸 Salary: 81000.0 - 102000.0 USD per year

🔍 Industry: Fintech

🏢 Company: Caribou👥 251-500💰 $115,000,000 Series C about 3 years agoAutomotive Lending Financial Services FinTech

🗣️ Languages: English

⏳ Experience: 5-7 years

Requirements:

5-7 years of experience in content strategy, copywriting, or editorial—ideally in fintech, consumer brands, or mission-driven startups.

Proven success writing for different channels, especially social, email, and web.

Experience with content planning tools (e.g., Notion, Asana, Airtable, or similar).

Comfortable using insights or data to inform content decisions.

Experience with SEO content strategy or optimization.

Interest in personal finance, auto loans, or simplifying complex topics.

Background in UX writing or product copy a plus!

Experience working in a regulated industry (finance, insurance, healthcare) a plus.

Responsibilities:

Create editorial and social content that educates, entertains, and drives action from our audience while increasing Caribou credibility, domain rankings, and content performance.

Manage the editorial calendar and production operations, ensuring regular, high-quality content. .

Manage the editorial calendar and blog operations, ensuring regular, high-quality posts.

Work with SEO consultants and tools to develop content that ranks and resonates.

Turn complex topics (refinancing, credit, budgeting) into approachable reads.

Collaborate with design and growth teams to write email campaigns, landing pages, display ads, and in-product messages.

Support seasonal campaigns, product launches, and brand partnerships with tailored messaging.

Support social media with that reflect the Caribou voice and values.

Monitor trends and develop timely content that connects with key personas.

Maintain and evolve Caribou’s tone of voice and copywriting guidelines.

Ensure consistency and clarity across all customer touchpoints.

Research, write, and edit compelling long- and short-form content.

Repurpose content across formats—e.g. turn a blog into a social series or lead magnet.

Support or oversee community management across platforms.

Help build rapport with users, answer questions, and share useful content.

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