Director of Member Marketing

Posted 11 days agoViewed

💎 Seniority level: Director, 7+ years

🔍 Industry: Digital Health

🏢 Company: Cylinder Health

⏳ Experience: 7+ years

Requirements:

7+ years in member marketing or enrollment/growth marketing

4+ years running a member marketing team

Proven ability to drive member growth and retention via email/SMS platforms (Braze, Iterable, etc.)

Experience in digital health, wellness, chronic care, or value-based care models

Strong familiarity with HIPAA-compliant marketing practices and member privacy standards

Working knowledge of analytics tools, cohort tracking, and testing frameworks.

Bachelor's degree in marketing, communications, or relevant field

Responsibilities:

Own and scale the member marketing strategy through the member lifecycle, including enrollment, activation, engagement, and reactivation

Design segmented, multichannel journeys using email, SMS, mailers, and push notifications

Build personas and create personalized campaigns tailored to member goals, demographics, and other factors

Collaborate with client, clinical, product and design teams to develop impactful and empathetic content

Coordinate timing and delivery of campaigns with client teams and internal stakeholders

Define and track KPIs (e.g., enrollment rates, engagement rates, retention)

Partner with Analytics to build dashboards and analyze performance; conduct A/B tests to refine messaging and cadence

Translate findings into actionable insights for ongoing campaign improvement

Leverage AI to optimize campaigns and team productivity

Build and own our content calendar, and regularly train our client team on using it accordingly

Partner with our Client team and attend meetings as needed to pitch campaigns

Apply

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