Director of Marketing (US)

Posted 11 days agoViewed

💎 Seniority level: Director, 8+ years

📍 Location: United States, New Zealand

🔍 Industry: SaaS

🏢 Company: Whip Around👥 101-250💰 $14,000,000 Series B over 3 years agoCompliance Fleet Management SaaS Mobile Apps Software

🗣️ Languages: English

⏳ Experience: 8+ years

🪄 Skills: LeadershipSalesforceCommunication SkillsSEORESTful APIsCross-functional collaborationMarket ResearchMarketingTeam managementLead GenerationStrategic thinkingDigital MarketingCRMData analyticsCustomer SuccessSaaSBudget managementA/B testing

Requirements:

8+ years proven marketing experience in a fast paced SaaS environment, with at least 5+ of those years in a leadership position
Proven history of working in scaling SaaS organization
Experience working with higher volume, small to medium sized deals
Experience with Salesforce (or a similar CRM software) and digital marketing tools and techniques.
Track record of leading successful, metrics-proven campaigns, with a deep understanding of the marketing machine - conversion rates, attribution, investment models.
Successful track record building lead generation and demand generation process and programs.
Demonstrated ability to grow inbound pipeline through a unified strategy across all available

Responsibilities:

Lead, coach, and grow a high-performing marketing team aligned with Whip Around’s culture and capability frameworks.
Partner with Sales and Customer Success to build a cohesive commercial engine that drives pipeline and revenue.
Collaborate with Product and Sales to craft stories, content, and case studies that set us apart in the market.
Build and execute a high-impact field marketing strategy, including tradeshows, regional events, and industry activations.
Develop an integrated marketing plan to grow brand awareness and generate high-quality leads.
Own the marketing budget, ensuring strategic allocation across demand gen, brand, content, and digital.
Track and optimize campaign performance to drive ROI and continuously improve outcomes.
Leverage customer and market insights to personalize messaging and campaigns across all channels.
Stay ahead of industry trends and competitor activity to inform our positioning and marketing strategy.
Use data to uncover growth opportunities and guide smart, targeted execution.
Own reporting on marketing KPIs—from website traffic to lead conversion to campaign effectiveness.
Lead demand generation programs that directly support pipeline and revenue goals.
Oversee SEO and PPC performance with agency partners, ensuring spend aligns with growth objectives.

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