Growth Marketing Manager (Epoche)

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Requirements:

• Strong critical thinking and analytical abilities.
• Solid understanding of marketing funnels and key metrics.
• A growth mindset and strong initiative.
• Knowledge of behavioral economics, cognitive biases, and how buying decisions are made.
• Ability to use AI tools to automate and accelerate marketing workflows.
• Sales skills and attention to detail.
• Structured approach to thinking, communication, and execution.
• Proven track record launching marketing initiatives from scratch.
• Digital marketing experience in at least two: social media, email, performance marketing, or growth hacking.
• Experience managing remote teams, freelancers, or agencies.

Responsibilities:

• Conducting in-depth research on the lingerie and fashion market.
• Monitoring trends and identifying innovative opportunities.
• Developing and launching new marketing initiatives from concept to execution.
• Leading campaigns across social media, content, email, paid ads, influencer marketing, and more.
• Driving brand awareness and demand ahead of launch.
• Generating sales in line with defined KPIs.
• Tracking ROI and ensuring marketing activities lead to profitability.