Local SEO Manager

View full description

Requirements:

• 5+ years experience doing SEO work for clients within an agency environment
• 3+ years of experience in local SEO or local SEO listings management for enterprise brand(s)
• 2 years client facing experience
• Strong knowledge of Local SEO best practices, Google My Business, GBP API and experience managing and optimizing local listings
• Familiarity with Local SEO principles for landing pages, reviews, ratings, and citations management
• Experience with keyword research/data mining tools and competitive analysis (Semrush, Ahrefs, etc)
• Google Apps (Docs, Sheets, Slides) and Internet proficiency are required
• Experience working directly on websites (general knowledge of CMS such as WordPress, Shopify, or Magento is a plus)
• Proven track record of successful project management and multi-tasking skills with the ability to hit and exceed deadlines required

Responsibilities:

• Guide and mentor junior staff where necessary and consistently serving the department as a role model for the junior staff on the team
• Work with an established service client managing their local listings and demonstrating an advanced understanding of Local SEO.
• Communicate regularly with clients and internal team to discuss goals and deliver results
• Create local strategies with the client using their Google My Business to maintain accurate location data
• Utilize business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments
• Strategize and oversee team members to come up with creative solutions for our clients
• Assemble reports to develop and present recommendations for clients and rank software to gauge progress and inform the client of the value being provided
• Partner with Marketing to identify geographic keywords to attract local customers and ensure the development of high-quality, optimized local content for the website
• Identifying critical client/account issues and escalating them to appropriate executives in a timely manner
• Keep up with the Local SEO (national and local) and AI industry through blogs, publishers, competitive research, etc. and regularly sharing thought leadership
• Expected to retain existing business, while pursuing profitable growth opportunities for assigned client account, both in SEO investments and cross-channel upsells