Head of Brand Marketing

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Requirements:

• 10+ years experience in brand, content, and social leadership roles (B2B SaaS).
• Proven ability to craft and scale a cohesive brand narrative across channels and formats.
• Deep experience leading teams (video, design, copy) and social media programs.
• Strong strategic thinking balanced with a hands-on approach to execution.
• Highly collaborative and capable of influencing cross-functional and executive stakeholders.
• Comfortable with fast paced, performance-oriented, data-driven environments.

Responsibilities:

• Define and evolve our brand identity, visual system, voice, and storytelling principles.
• Own and continuously optimize the brand playbook and ensure adherence across all touchpoints.
• Lead the video team to deliver exceptional brand experiences.
• Develop campaigns and brand moments that inspire, engage, and differentiate.
• Build and execute a content strategy aligned with company objectives (demand, product marketing, thought leadership).
• Oversee the creation of high-quality content (blogs, case studies, video, social) with a data-driven approach.
• Partner with PMM and Revenue teams to ensure content maps to buyer journey and ICP needs.
• Lead the organic and paid social strategy to grow awareness, drive engagement, and support GTM motions.
• Manage day-to-day social media operations, team, and agencies.
• Define social media KPIs and optimize performance.