Growth Marketing Specialist

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Requirements:

• 3+ years of experience in digital/growth marketing, ideally with U.S.-based e-commerce brands
• Proven success in managing and optimizing paid media campaigns
• Experience with influencer marketing, from creator discovery to ROI analysis
• Strong analytical mindset and proficiency in interpreting marketing KPIs
• Hands-on experience with tools such as Google Analytics, Meta Ads Manager, Klaviyo, and Shopify
• Excellent written and verbal communication skills
• Ability to work U.S. hours as needed

Responsibilities:

• Plan, launch, and optimize paid media campaigns across Meta, Google, TikTok, and other platforms
• Track and report on key performance metrics (CAC, ROAS, LTV, etc.), and identify opportunities to scale
• Collaborate with the creative team to develop effective ad creatives, landing pages, and marketing funnels
• Lead influencer marketing initiatives, including sourcing, outreach, campaign coordination, and performance tracking
• Support the setup and ongoing management of email and SMS campaigns using Klaviyo (or similar tools)
• Contribute to organic content strategies to complement paid efforts and foster community growth
• Deliver weekly and monthly performance reports with actionable insights
• Stay current with trends, tools, and best practices in digital marketing and e-commerce