Senior Director, Brand & Solutions Integrated Marketing (VIP)

Posted 26 days agoViewed

💎 Seniority level: Director, Several years

💸 Salary: 150000.0 - 220000.0 USD per year

🔍 Industry: B2B marketing

🏢 Company: Automattic Careers

🗣️ Languages: English

⏳ Experience: Several years

Requirements:

Several years of B2B marketing experience, with a strong focus on revenue and demand generation for enterprise or SaaS companies, particularly in complex products and solutions.

Proven experience in leading and scaling global marketing programs, with measurable impact on pipeline, conversion, and revenue growth.

Extensive background in performance marketing, demand generation, and ABM, with a data-driven approach to decision-making and optimization.

Deep understanding of global markets, regional nuances, and experience adapting marketing programs for different geographies, with extensive experience in the US market.

Exceptional leadership and team-building skills, with a track record of developing and inspiring high-performance teams.

Proficiency in marketing automation, CRM, and analytics platforms.

Strong analytical, strategic, and creative problem-solving abilities, with a passion for driving results and making data-driven decisions.

Responsibilities:

Be a critical driver in marketing and commercial planning, with data-backed insights on campaign strategy, team needs, and GTM opportunities.

Define and lead the roadmap for integrated brand and solutions marketing to support awareness, pipeline growth, and market leadership.

Align GTM strategy across Sales, Product, Customer Success, and other Automattic teams to unify messaging, positioning, and priorities.

Build and scale a high-impact campaign engine spanning brand, content, digital, partner, and event channels.

Execute full-funnel marketing with clear, audience-centric messaging that connects product value to buyer needs.

Champion customer storytelling to enhance credibility, grow awareness, and reinforce WordPress VIP’s enterprise leadership.

Collaborate with cross-functional teams to ensure campaign consistency, market relevance, and measurable results.

Uncover new customer acquisition, cross-sell, and upsell opportunities through bold, data-informed strategies.

Track and optimize campaign effectiveness with performance analytics, driving continuous improvement across the funnel.

Serve as an expert on best-in-class integrated, coordinated full funnel marketing across WordPress VIP and Automattic.

Communicate compelling narratives that drive internal and external engagement with a focus on outcomes and business value.

Lead and coordinate integrated GTM initiatives, ensuring unified messaging, resource alignment, and strong value propositions.

Act as a connector across marketing, sales, product, and customer success to ensure seamless execution and lead nurturing.

Establish advanced measurement frameworks to assess ROI and pipeline impact using CRM and analytics tools.

Define KPIs and leverage data to refine campaign strategies and optimize performance.

Foster a culture of accountability, collaboration, and continuous learning.

Lead by example with a data-driven growth mindset that values creativity and iteration.

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