Outbound Marketing Specialist

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Requirements:

• Have 3-5 years of experience in GTM, including time as an SDR
• Found your groove in writing outbound messaging and building plays
• Understand what good looks like in outbound—and know how to get there faster
• Have a strong grasp of modern outbound tools and tactics
• Love working closely with reps and can translate strategy into action
• Are creative, fast-moving, and energized by testing and learning

Responsibilities:

• Build and launch multi-channel outbound plays (email, phone, LinkedIn, video, direct mail, etc.)
• Create short, punchy outbound messaging our SDRs actually want to use
• Work hand-in-hand with SDRs and Sales to understand what’s working and iterate quickly
• Partner with Sales, Marketing, and Ops to ensure our systems and cadences are coordinated
• Bring in AI tools and automation to scale personalization without losing quality
• Track what’s landing and what’s not—and optimize accordingly