North America Regional Marketing Specialist

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Requirements:

• Strong organizational and time management skills
• Proficiency in Marketo and Salesforce
• Experience with event planning and logistics
• Demonstrated ability to execute tasks efficiently and accurately, balancing speed with attention to detail.
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team including cross functionally

Responsibilities:

• Conduct venue and event research
• Contract and financial workflow management
• Manage SWAG inventory, including shipping and distribution, and serve as the primary liaison with the fulfillment house for the team's store operations.
• Develop prospectuses for partner sponsorships
• Coordinate food and beverage options for events
• Assist in creating pre-event Know-Before-You-Go documents
• Create calendar invites based on the marketing events calendar
• Map accounts and representatives for pre-event registration lists
• Gather event prospectuses and dates for third-party tradeshows
• Scrub leads post-event and upload
• Create program justification docs for events
• Work with Marketing Operations team to build out Marketo Programs including HTML emails and landing pages
• Integrate Marketo programs with Salesforce campaigns
• Calculate and communicate key metrics, including number of activities executed, number of activities remaining in the quarter, and percentage to goal.
• Identify and communicate highlight and at-risk items
• Track and share insights from the Regional Marketing Dashboards