Senior Paid Media Buyer - The Penny Hoarder - (Remote - US)

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Requirements:

• 5–8+ years of experience in performance marketing, with a strong focus on paid search.
• Proven track record of profitably managing large-scale budgets ($10M+/year).
• Strong grasp of affiliate models, lead generation, and monetization metrics such as revenue-per-click/session.
• Hands-on experience optimizing landing pages and user journeys to enhance conversion rates.
• Proficient in data tools such as Excel, Google Sheets, Looker, and Google Analytics 4.
• Familiarity with ad platforms like Google Ads and Microsoft Ads.
• Excellent communication and project management skills.

Responsibilities:

• Manage and optimize a $12M+ annual paid search budget across Google Ads and Microsoft Ads.
• Drive strategic testing and experimentation in ad creative, copy, and landing pages to improve campaign efficiency and performance.
• Collaborate with internal teams to align campaigns with monetized content and affiliate objectives.
• Monitor key KPIs including CPL, ROAS, and lead quality to inform and improve ongoing strategies.
• Develop and execute plans to scale performance without sacrificing efficiency.
• Analyze the full marketing funnel to identify friction points and revenue growth opportunities.
• Stay up to date with platform changes, trends, and competitor activities to ensure media strategies remain cutting-edge.