Media Buyer - 36161245040

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Requirements:

• Proven experience managing and scaling paid media campaigns for an eCommerce brand, ideally from Shopify-based company or startup (apparel experience not required)
• Hands-on expertise with Meta Ads Manager and Google Ads, including campaign setup, optimization, and reporting
• Strong knowledge of attribution models, customer LTV analysis, and data interpretation
• Exceptional analytical skills with experience building and presenting performance reports
• Ability to work in a fast-paced, scrappy environment, focusing on results over processes
• Experience in audience segmentation, retargeting strategies and A/B testing
• Strong communication and collaboration skills
• Familiarity with third-party analytics and reporting tools (Triple Whale, GA4, or similar platforms would be a bonus

Responsibilities:

• Develop, implement, and optimize performance-driven advertising campaigns on Meta (Facebook/Instagram) and Google Ads platforms
• Continuously analyze campaign performance and make real-time adjustments to achieve KPIs, including ROAS, CAC, and LTV
• Analyze and interpret data from multiple sources, leveraging attribution models to understand channel performance
• Build and maintain comprehensive performance reports, presenting actionable insights to the marketing and leadership teams
• Partner with creative teams to develop compelling ad content tailored to different platforms and audiences
• Stay up-to-date with digital marketing trends, platform updates, and new tools to keep the company ahead of the curve and identify and test emerging advertising platforms or tactics to expand reach and effectiveness