Associate, Search

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Requirements:

• 2+ years experience in a digital marketing environment, agency and/or client experience
• 1+ years experience with paid search platforms

Responsibilities:

• Assist with developing client search strategies, integrating search campaigns into clients’ overall media plan
• Assist with developing campaign goal projections/forecasting based on historical performance and future campaign initiatives
• Provide strategic and executional support to team members on a variety of clients with different complexities and backgrounds
• Troubleshoot issues/concerns and work with online partners to resolve as needed
• Support in-platform maintenance and optimizations
• Support regular budget pacing and monitoring for live campaigns to ensure accurate spend delivery
• Produce and analyze weekly, monthly, and quarterly campaign reports measuring performance and effectiveness of search campaigns
• Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients
• Assist with developing keyword lists, setting budget levels, writing ad creatives, testing landing page messaging, landing page layout, audience segmentation, placements, networks, and 3rd-party tools
• Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements
• Manage relationships with search engine partners
• Exhibit the ability to anticipate and solve problems
• Drive high-value customers to interact with our clients’ products and services
• Discover and deliver new and innovative solutions to executing paid search campaigns based on specific client business issues and challenges
• Work closely with account and media leads to ensure strong senior client relationships on select group of accounts
• Keep pace with search engine and PPC industry trends and developments
• Foundational understanding and knowledge across digital media landscape and where paid search intersects