PPC Manager – Crypto Casino

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Requirements:

• 3–5+ years of PPC experience, including direct experience with crypto gambling or high-risk verticals.
• Proven success managing high-budget, high-velocity campaigns in competitive environments.
• Deep understanding of PPC platforms (Google Ads, Meta, Bing) and crypto-native ad networks.
• Data-driven mindset — strong with analytics tools (GA4, GTM, attribution platforms).
• Familiarity with crypto trends, terminology, and user behavior.

Responsibilities:

• Develop, execute, and scale ROI-positive PPC campaigns across Google Ads, Microsoft Ads, native networks, and crypto-specific ad platforms (e.g., Coinzilla, Bitmedia).
• Own acquisition strategies for key markets, tailoring campaigns to high-LTV users in the crypto/gambling space.
• Constantly A/B test creatives, landing pages, and audience targeting to drive down CPA and boost ROAS.
• Manage ad budgets across regions, ensuring maximum efficiency while respecting geo-specific gambling regulations.
• Monitor and report on KPIs daily/weekly/monthly; provide actionable insights to leadership.
• Stay on top of evolving ad policies, especially as they relate to crypto and gambling content.
• Collaborate with product, design, and content teams to ensure alignment in messaging and promotions.