Product Enablement Specialist

View full description

Requirements:

• 2–5 years experience in product enablement, product marketing, or similar roles
• You’ve worked in the social media space—whether that means managing social channels yourself, supporting marketing teams, or being part of a company where social played a key role (like a social-focused tool or platform)
• Ability to explain complex product features clearly and simply, both in writing and on video
• Comfortable creating and editing short videos or walkthroughs
• Great at connecting the dots between product capabilities and customer outcomes

Responsibilities:

• Become a power user and subject matter expert on our platform
• Help clients get the most out of the product—sharing best practices, demoing features, and offering strategic guidance based on their goals
• Build and deliver client-specific configurations (e.g. saved filters, workflows, reports) that highlight value and drive adoption
• Act as the first line of support for internal product questions from Sales, Customer Success, and Marketing
• Create clear, high-quality enablement materials—videos, guides, decks—that show how the product works and how customers use it.
• Keep our internal and client-facing knowledge bases up to date with the latest features, FAQs, and best practices.
• Create and maintain courses for the BrandBastion Academy to help both internal teams and clients get the most value from the platform
• Translate product usage and performance data into compelling stories that show business impact.
• Proactively identify common questions and knowledge gaps, and create resources to address them.
• Gather feedback from clients and internal teams to continuously improve product education and messaging
• Support enablement strategies that drive adoption, growth, and client retention