Product Marketing Manager, Tanager and Hyperspectral Data

Posted about 2 months agoViewed

💎 Seniority level: Manager, 6+ years

📍 Location: United States

💸 Salary: 127000.0 - 158700.0 USD per year

🔍 Industry: Earth observation

🏢 Company: Planet👥 501-1000💰 $200,000,000 Post-IPO Equity over 3 years ago🫂 Last layoff 11 months agoGeospatial Remote Sensing Big Data Aerospace Analytics Software

🗣️ Languages: English

⏳ Experience: 6+ years

🪄 Skills: Cloud ComputingProduct ManagementCross-functional Team LeadershipProduct DevelopmentCommunication SkillsAnalytical SkillsPresentation skillsWritten communicationSales experienceMarket ResearchMarketingStrategic thinkingData analytics

Requirements:

6+ years of product marketing experience with a track record of driving go-to-market strategies for technical products.
Ability to translate complex technical concepts into compelling narratives that resonate with different audiences.
Ability to analyze market trends, competitive landscapes, and customer insights to shape GTM strategy.
Ability to work cross-functionally and manage multiple projects simultaneously.
Deep understanding of Earth observation data, especially hyperspectral data applications in agriculture, energy, climate monitoring, and defense.
Experience working with commercial and government stakeholders to drive adoption of geospatial data solutions.
Familiarity with cloud computing, platform development, and APIs.

Responsibilities:

Develop and execute the go-to-market strategy for the Tanager hyperspectral product line, including market analysis, competitive positioning, and messaging.
Collaborate with the Tanager Product team to understand product capabilities and translate them into clear, concise value propositions for customers.
Work with the Mission Director and Product to refine the program strategy and lead efforts to identify and prioritize promising commercial application areas for hyperspectral data.
Collaborate with the Sales, Marketing, and Product teams to create compelling materials, including website content, datasheets, demos, presentations, and case studies, to support sales and marketing efforts.
Drive awareness and thought leadership through whitepapers, webinars, and industry engagements.
Partner with the Product and Commercial teams to develop enablement tools and training materials.
Drive product launches and ensure successful market adoption of Hyperspectral data products.
Monitor market trends and customer feedback to inform product development and marketing strategies.
Represent Planet at industry events and conferences, showcasing the Tanager product line and building relationships with key stakeholders.

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