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Associate, Lead Generation

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Requirements:

NOT STATED

Responsibilities:

• Assist with developing client lead generation strategies, integrating lead generation campaigns into clients’ overall media plan
• Assist with developing campaign goal projections/forecasting based on historical performance and future campaign initiatives
• Provide strategic and executional support to team members on a variety of clients with different complexities and backgrounds
• Troubleshoot issues/concerns and work with lead generation partners to resolve as needed
• Support campaign maintenance and optimizations
• Support regular lead and budget pacing and monitoring for live campaigns to ensure accurate spend delivery
• Produce and analyze weekly, monthly, and quarterly campaign reports measuring performance and effectiveness of lead generation campaigns
• Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients
• Support successful lead delivery process
• Coordinate with the wider media team on planning and monthly actualizations
• Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements
• Assist with ongoing lead generation partner communication
• Exhibit the ability to anticipate and solve problems
• Deliver quality leads to interact with our clients’ products and services
• Discover and deliver new and innovative partners and solutions to executing lead generation based on specific client business issues and challenges
• Collaborate with client service and media leads to ensure strong senior client relationships on select group of accounts

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