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DeFi Marketing Lead

Posted about 2 months agoViewed

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💎 Seniority level: Manager, 3+ years

🔍 Industry: Software Development

🏢 Company: Polygon Labs

🗣️ Languages: English

⏳ Experience: 3+ years

Requirements:
  • Proven experience (3+ years) in brand marketing or  go-to-market roles in web3, preferably with a focus on DeFi.
  • Deep understanding of DeFi ecosystems and a demonstrated ability to create impactful campaigns that engage DeFi developers and users.
  • Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously, and collaborate with cross-functional teams.
Responsibilities:
  • Own end-to-end marketing for Polygon DeFi, staying ahead of industry narratives and identifying growth opportunities to build the most impactful marketing funnel in the industry.
  • Create growth campaigns and content plans for Polygon DeFi tech, including social, incentivized campaigns, KOLs, and ecosystem announcements, targeting both users and developers.
  • Collaborate with a dream team across content, design, social, BD, product, and ecosystem projects to coordinate execution.
  • Be data obsessed, using insight to evolve our approach to marketing campaigns and driving continuous improvement week to week.
  • Staying ahead of the latest trends and narratives in web3 and DeFi, and translating them into resonant strategies and messages both in marketing and with our ecosystem.
  • Work with the other growth brand leads to support growth marketing initiatives for Polygon protocols like the Agglayer and Polygon PoS.
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