Growth Manager

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Requirements:

• 5+ years of experience in growth marketing, performance marketing, or a similar role, preferably in a B2B or marketplace environment
• Proven track record of driving successful ABM and performance marketing campaigns with measurable outcomes
• Strong analytical skills with proficiency in CRM tools, data analysis, and performance tracking

Responsibilities:

• Own acquisition and funnel optimisation
• Determine the demand generation strategy for the entire Nivoda portfolio, owning acquisition and conversion throughout the entire marketing funnel
• Own all paid media spend, including SEM and social media advertising, and optimize for qualified pipeline conversion
• Oversee all participation in industry events and trade publications
• Own and execute a referral program to maximise referral based growth within our jewelers and suppliers
• Create and execute an account based marketing strategy to convert top target accounts
• Work in partnership with our sales team to coordinate outreach and optimize the sales cycle
• Create and execute email marketing campaigns to target top accounts across various locations and products
• When applicable, target top accounts in other ways, including direct mail advertising, localized events, in store advertising, and more
• Manage external resources
• Oversee and act as the primary liaison between Nivoda and external agencies, freelancers, and consultants across the above initiatives
• Ensure all external resources align with brand messaging, business goals, and quality standards
• Negotiate contracts, manage budgets, and track performance to maximize ROI