Social Media Contractor, Transfarmation

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Requirements:

• Minimum three years’ experience in social media advocacy, farmer advocacy, or a closely related field
• Experience in email or digital marketing (a plus)
• Excellent spoken and written communication skills
• Passion for regenerative agriculture, agroecology, or sustainable farming
• Interest in creating a just, equitable, and sustainable food system through collaboration and movement building, especially with farmers raising animals in industrial facilities
• Thorough knowledge of or willingness to learn existing and emerging social media channels
• Thorough knowledge of or willingness to learn social media measurement software, tools, and procedures
• Knowledge of social media design layouts and willingness to learn new design skills and software
• Ability to communicate ideas and concepts to the creative team and give constructive and mission-driven feedback
• Support for Transfarmation’s philosophy and ability to professionally advocate Transfarmation’s positions
• Willingness and ability to travel to Transfarmation farms or conferences if needed
• Commitment to the mission and values of Mercy For Animals
• Commitment to continued personal and organizational growth in diversity, equity, inclusion, and justice principles

Responsibilities:

• Create and manage content for Transfarmation’s social channels, specifically Instagram, LinkedIn, YouTube, and Facebook
• Collaborate with the digital marketing team
• Manage and engage Transfarmation’s social media community through social listening and replying to comments
• Research value-aligned organizations and engage with their content or share it on Transfarmation’s social channels
• Write timely and compelling content for Transfarmation’s blog
• Track analytics across Transfarmation’s social platforms and blog
• Keep abreast of the latest social media trends, including hashtags, memes, and viral campaigns
• Stay apprised of local, national, and international news stories relating to Transfarmation’s mission
• Perform any other duties assigned by team leader