Senior Paid Social Media Buyer

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Requirements:

• 3+ years of experience managing paid social campaigns, with a focus on Meta Ads.
• Previous experience managing eCommerce campaigns with measurable success in driving ROI.
• Proficiency with Meta Ads Manager and analytics tools like Triple Whale and Motion.
• Strong understanding of eCommerce metrics such as ROAS, CAC, and LTV.
• Familiarity with platforms like Pinterest and TikTok is a strong plus.
• Exceptional written and verbal communication skills.
• Ability to manage multiple accounts and priorities with attention to detail.
• A proactive, problem-solving mindset with a collaborative approach.

Responsibilities:

• Develop and execute strategic plans for Meta Ads campaigns, incorporating data analysis and client feedback.
• Leverage Triple Whale, Motion, and other tools to analyze campaign performance and guide creative decisions.
• Build and manage campaigns across Meta and other platforms, such as TikTok and Pinterest.
• Provide creative direction, ensuring campaigns align with audience preferences and business objectives.
• Conduct A/B testing to refine targeting, messaging, and creative performance.
• Take full accountability for client campaign performance, ensuring key KPIs such as ROAS, CAC, and spend efficiency are met.
• Communicate results and strategic recommendations to clients and leadership in a clear, actionable manner.
• Share insights and learnings with the broader team to foster continuous growth and innovation.
• Manage and optimize 4-6 Meta Ads accounts with monthly budgets exceeding $350,000 across all accounts.
• Provide strategic oversight for campaigns on emerging platforms like TikTok and Pinterest.
• Use tools like Triple Whale and Motion for campaign analysis and performance tracking.
• Collaborate with internal teams to align on creative and funnel strategies.
• Maintain clear, consistent communication with clients, serving as the primary point of contact for account performance.