Social Content & Growth Associates (Contract)

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Requirements:

• Deeply familiar and experienced with mobile video editing tools (like Capcut) [plus if you have Adobe Creative Cloud video editing ability]
• Has on-camera presence and experience
• Experience navigating the Gen Z social media landscape
• Owns and understands how to operate higher quality recording equipment, such as a high bitrate microphone, QHD camera, and any other tools or software to produce recorded videos.
• High proficiency or native English language and communication ability for content
• Professional working experience, organization and/or project management

Responsibilities:

• Consult with our internal Global Creative and North American Publishing teams for style and content ideas for social UGC videos.
• Independently create scripts and video content for social media, with a focus on western audiences and TikTok trends, while incorporating Sky into this content, including following brand guidelines and messaging frameworks.
• Produce, record, and post 20-35 videos a month for TikTok, Instagram, and YouTube Shorts.
• Record in-game Sky content to help content libraries and have assets for these produced UGC videos, as well as for other creative teams to use.
• Assist the Social Media Team in managing regular Sky (non-UGC) social content, including updating post calendars and communicating with Community team stakeholders.
• Create authentic UGC that appeals to a broad and young social audience, incorporating Sky and TGC themes, messages, and values.
• Repurpose and edit existing Sky video and livestream content for social formats.
• Identify and report on what characteristics of the produced UGC resonates most with the broader audience.
• Track, monitor, and report social viewership, engagement, and other performance metrics.
• Produce and record video content to be used in paid advertising (user acquisition) for Sky.
• Create UGC frameworks and assist other partnered content creators with ideation, tips, and messaging.
• Engage with the Sky community on socials via comments, streams, and other formats.
• Play and understand Sky at a deep level to identify key themes, features, and narratives for creating outbound content, but also to communicate more effectively with the Sky playerbase.