Graphic Designer/Digital Advertising

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Requirements:

• Proven experience as a Graphic Designer, with a portfolio showcasing creative versatility and a strong eye for layout, color, and typography.
• Proficient in Canva and Adobe Illustrator.
• Experience with additional tools (e.g., Photoshop, Figma) is a bonus.
• Solid understanding of social media ad campaigns, especially for LinkedIn and Facebook, and how design impacts performance (e.g., scroll-stopping visuals, CTA placement, A/B testing considerations).
• Ability to interpret campaign goals and performance data to inform future design decisions.
• Excellent communication skills in both spoken and written English.
• Ability to adapt design style based on different audiences and marketing goals.
• Self-motivated, organized, and able to work independently while collaborating within a remote team.
• Comfortable with receiving and implementing constructive feedback in a timely manner.
• Willingness to work flexible, ad-hoc hours during EST time zone.

Responsibilities:

• Collaborate with marketing and design teams to create engaging visual assets for various platforms, including social media graphics, website banners, email headers, and promotional materials.
• Design with performance in mind — ensuring all creative assets align with the objectives of paid campaigns, particularly on LinkedIn and Facebook.
• Contribute to strategic market targeting by adapting designs to specific audience segments and campaign goals.
• Analyze campaign results in collaboration with the team to refine visuals and improve engagement and conversion rates.
• Maintain consistency with brand guidelines while injecting creativity and innovation into each design.
• Manage multiple design projects with competing deadlines while maintaining high quality and attention to detail.
• Communicate effectively with team members, integrating feedback and contributing to brainstorming sessions.