Product Marketing Director

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Requirements:

• 10+ years of experience in product marketing, with a significant portion in the B2B SaaS space, ideally within observability, DevOps, or data management.
• Proven track record of developing and executing successful product marketing strategies that drive revenue growth and market adoption
• Proven ability to translate complex technical concepts into clear and compelling marketing messages that resonate with technical buyers.
• Experience developing and executing successful go-to-market strategies and product launches.
• Strong content creation skills, with a demonstrated ability to write engaging and informative content for a technical audience.
• Strong understanding of SEO principles, best practices, and tools, with demonstrated experience in improving organic search rankings and driving qualified traffic
• Excellent communication, presentation, and interpersonal skills, with the ability to effectively interact with technical and business stakeholders.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• A data-driven mindset with a focus on measuring and improving the impact of marketing activities

Responsibilities:

• Develop and own the overall product marketing strategy aligning with the company's business objectives and target market.
• Define and articulate clear and compelling value propositions, messaging, and positioning for Mezmo's products.
• Lead and create compelling marketing content, including website copy, blog posts, white papers, case studies, presentations, and videos that articulate Mezmo’s unique advantages.
• Lead and implement product launches and go-to-market activities, ensuring effective communication and adoption of new features and products.
• Drive awareness and adoption of Mezmo's free trial, developing campaigns and content to encourage SREs and developers to experience the platform's benefits.
• Collaborate closely with the go-to-market teams to develop sales enablement materials and training that effectively communicate the value of Mezmo's products.
• Work with the demand generation team to develop and execute campaigns that drive qualified leads for Mezmo's solutions.
• Conduct market research and competitive analysis to identify trends, understand customer needs, and inform product strategy and messaging.
• Measure and analyze the effectiveness of product marketing initiatives, using data to optimize strategies and improve results.
• Conduct keyword research and analysis to identify relevant search terms used by our target audience.
• Optimize website content, including product pages, blog posts, and resources, to improve search engine visibility and attract relevant users interested in solutions for log management, telemetry pipelines, data optimization, and cost control.
• Monitor and analyze SEO performance using relevant tools (e.g., Google Analytics, Google Search Console) and provide regular reports and recommendations for improvement.