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Senior Lifecycle Marketing Specialist

Posted 8 days agoViewed

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💎 Seniority level: Senior, 5+ years

📍 Location: Poland, Spain, United Kingdom

🔍 Industry: Marketing

🏢 Company: Booksy👥 501-1000💰 Debt Financing 6 months agoMobile PaymentsMarketplaceSaaSPaymentsMobile AppsWellnessSoftware

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: Project ManagementData AnalysisCross-functional collaborationMarketingCRMSaaSA/B testing

Requirements:
  • 5+ years of proven experience in Lifecycle/CRM marketing within a SaaS or two-sided marketplace environment, driving user engagement, retention, and revenue growth.
  • Deep understanding of customer journey mapping and multi-channel campaign optimization (email, push, SMS, in-app).
  • Strong analytical skills with A/B testing, segmentation, and experience using marketing automation tools (Braze, Iterable, Salesforce Marketing Cloud, HubSpot, etc.).
  • Proven ability to collaborate cross-functionally to deliver customer-centric messaging and experiences.
Responsibilities:
  • Strategically design and deploy multi-channel lifecycle campaigns (email, push, SMS, in-app).
  • Optimize customer journeys through data-driven A/B testing and segmentation.
  • Partner with cross-functional teams to deliver exceptional, personalized customer experiences.
  • Analyze and report on key metrics, driving continuous improvement and ROI.
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