ApplySenior Segment Marketing Manager
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💎 Seniority level: Manager, 8 years
📍 Location: US
🔍 Industry: Agriculture
🏢 Company: Ever.Ag👥 501-1000💰 almost 6 years agoAgricultureRisk ManagementSoftware
🗣️ Languages: English
⏳ Experience: 8 years
🪄 Skills: Project ManagementData AnalysisSalesforceCross-functional Team LeadershipMicrosoft ExcelAgile methodologiesMarketingStakeholder managementLead GenerationStrategic thinkingDigital MarketingBudget management
Requirements:
- Bachelor’s degree in marketing, communications, or related field
- A minimum of 8 years of project management, segment marketing, or relevant experience
- Agriculture (preferably in Livestock and/or Animal Protein) industry experience REQUIRED
- Strong project management skills REQUIRED
- Strong knowledge of website analytics tools
- Well-versed in using social media strategies to attract customers/prospects
- Experience in Marketo, HubSpot, and Salesforce.com preferred
- Experience in a project management tool like Asana or CoSchedule preferred
Responsibilities:
- Define, own, and drive the comprehensive marketing strategy for the Livestock & Animal Protein business unit.
- Lead the creation and management of detailed marketing and project calendars, ensuring strategic initiatives are prioritized and executed effectively.
- Oversee and optimize campaigns and work schedules for assigned business units, ensuring maximum impact and efficiency.
- Strategically schedule, monitor, and evaluate marketing projects and campaigns in line with best practices.
- Cultivate and maintain robust relationships with key stakeholders across Ever.Ag, fostering collaboration and ensuring seamless workflow integration.
- Ensure the flawless execution and timely delivery of all marketing projects, maintaining the highest standards of quality and performance.
- Develop precise project timelines and ensure meticulous adherence, driving projects to successful completion with exceptional accuracy.
- Ensure that the team’s marketing project goals are understood and all the required communication tools identified to achieve those goals.
- Deeply understand the company’s products and client base, crafting marketing projects and campaigns that resonate with the company’s vision and culture.
- Effectively communicate with all stakeholders, providing strategic oversight and guidance to ensure efficient execution of marketing initiatives.
- Align all marketing assets with the overarching business strategy, maintaining a competitive edge and driving market leadership.
- Other duties as assigned.
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