Director of Social Media

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Requirements:

• At least 10 years of experience in social media management, preferably with high-growth technology companies.
• At least 7 years of people management experience and a strong track record of professional team growth.
• History of developing organic social strategies that drive results.
• A deep passion for brand and social metrics, and an ability to connect them to business impact.
• Strong analytical skills and the ability to utilize data to create compelling narratives to influence leadership decisions.
• A deep understanding of organic social best practices, platform and channel insights, social listening and reporting.
• Demonstrated success in social media content strategy and audience engagement across major platforms.
• Exceptional written and verbal communication skills, honed over years of short-form and long-form content development.
• Possesses project management and organizational skills with a focus on delivering measurable results.
• Ability to analyze data to inform decision-making and provide evidence-based recommendations.
• Comfortable working in a fast-paced environment.

Responsibilities:

• Develop and execute a comprehensive global organic social media strategy to strengthen AlphaSense’s brand affinity and awareness while driving meaningful engagement.
• Establish consistent reporting practices and regular KPIs for executive leadership to track progress and deliver actionable quarterly insights.
• Lead audience mapping, targeting, and campaign development to execute on organic social strategy.
• Manage best practices and guidelines for social media use amongst employees and oversee reputation management and customer outreach.
• Create cross-functional training initiatives internally to educate on social selling and expand company-wide knowledge base on the benefits of social.
• Drive alignment across numerous internal teams (PR, AR, Product, Sales, Events, Design, Web, etc) to create strong bonds to organic social media strategy.
• Engage with online communities to build relationships and foster loyalty among followers.
• Oversee organic social media budgets, maximizing value and ROI while maintaining a high quality of content.
• Stay up-to-date with the latest trends in social media marketing and emerging platforms to keep the brand at the forefront of the industry.