HR Content Creator

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Requirements:

• 3–5 years of experience in Human Resources
• Proven ability to write and speak authoritatively on HR topics.
• Creative and innovative in approach to content creation.
• Experience with public speaking or presenting to an online or live audience.
• Basic knowledge of SEO and content optimization strategies.
• Strong collaboration skills and ability to work cross-functionally.
• Self-motivated with excellent time management, ensuring deadlines are met.
• Comfortable being on camera for recorded videos, webinars, or interviews.
• Interest in building an audience through social media and digital platforms.
• Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward.

Responsibilities:

• Write a daily newsletter that best serves our audience.
• Develop engaging content—including articles, newsletters, and video scripts—tailored to your subject area.
• Participate in media opportunities, including webinars, interviews, and video content.
• Serve as a thought leader, offering expert insights for industry discussions, partner demos, and media quotes.
• Collaborate with SEO, marketing, and business development teams to align content with audience needs and trends.
• Maintain a consistent content production schedule, producing weekly written content or equivalent high-value projects (e.g., ebooks, how-to guides).
• Analyze content performance metrics to refine strategy and maximize engagement.
• Stay informed about industry trends, competitors, and emerging topics to provide fresh and valuable insights.
• Creates copy that can be used in supplemental content elements such as infographics, quizzes, calculators, and pop-ups.
• Attends partner demos and is an active participant.
• Understands how each piece of content fits within the buyer journey.
• Knows competitors and offers suggestions on how we can increase our content's competitive advantage from an editorial perspective.