Mobile Growth Marketing

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Requirements:

• Expertise in growth, mobile marketing, and/or consumer subscription products
• Experience writing highly engaging/converting copy for lifecycle marketing
• Systems thinking and critical reasoning - deeply understanding customer needs, user segments, and determining how to position and message the product
• Analytical skills - you can use SQL and Excel to communicate performance

Responsibilities:

• Drive increased user acquisition, activation, retention, and monetization for the ElevenReader app.
• Develop and scale the app’s growth in markets globally, including user acquisition, paid marketing, SEO and ASO, lifecycle marketing (email/push), internationalization, and consumer subscription campaigns.
• Work cross-functionally with Growth, Engineering, and Partnerships teams to deliver growth outcomes.
• Develop data analyses to better inform marketing strategies, understand users, and drive lasting growth.