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Marketing Analytics Lead
Posted 9 days agoViewed
💎 Seniority level: Lead, 5+ years
💸 Salary: 147140.0 - 183930.0 USD per year
🏢 Company: Spring Health👥 1001-5000💰 $100,000,000 Series E 8 months agoMental HealthArtificial Intelligence (AI)mHealthWellnessHealth Care
🗣️ Languages: English
⏳ Experience: 5+ years
Requirements:
- 5+ years of experience in marketing analytics, with B2B and B2B2C experience
- Strong proficiency in Google Analytics, Mixpanel, and Looker, or other analytics tools
- Strong proficiency in Iterable
- Ability to translate complex data into actionable insights
- Excellent communication skills and ability to collaborate with cross-functional teams
Responsibilities:
- Own the data hygiene for the marketing team, ensuring accuracy and consistency across all data sources to enable effective decision-making.
- Collaborate with Sales, BI, Engineering, and Marketing Leadership to ensure alignment on data needs, forecasts, and performance metrics critical to achieving KPIs.
- Own key marketing analytics processes such as weekly/monthly/quarterly reporting, attribution, lead routing, and pipeline analysis to ensure accurate tracking and reporting of marketing performance.
- Partner with the Business Intelligence (BI) team to set up and maintain tracking mechanisms and dashboards that provide real-time visibility into key marketing metrics.
- Enable the marketing team to track and report on their own campaign performance, providing tools, training, and support to foster self-sufficiency in data reporting.
- Execute on marketing analytics initiatives to ensure the right data is collected and interpreted to optimize campaigns and improve lead generation.
- Provide actionable insights based on data analysis to help inform marketing strategies, improve conversion rates, and maximize ROI.
- Continuously monitor and improve the integrity and accessibility of marketing data to ensure that teams are equipped with the necessary information to drive results.
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